Growth Automated | Deep Digital Experience | Rahul Sharma

Rahul Sharma - Digital Stories

A digitally focused view of my technology background.

Small Fidelity Services

Driving growth and efficiency through strategic digital implementations.

  • Migrated 3 sites into 1, optimizing domains and SEO.
  • Established US operations with new 3PL and sourcing, expanding to Amazon.
  • Implemented Product Led Growth, automating core functionalities for:
    • Inventory Planning, Retention, Merchandising, Customer Support, SMS, Email, Multi-brand, Upsell, Cross Sell, Post-purchase journeys.
  • Expanded social marketing across multiple markets and platforms (Google, Meta, Reddit, TikTok).
  • Managed numerous contractors and agencies.

Rogers Communications

Development and Readiness

Improving customer experience and operational efficiency through seamless integrations.

  • Led platform integration to Salesforce.com, enhancing uptime, activity tracking, and customer notifications.
  • Directed efforts to deflect inbound support calls through online resources.
  • Implemented a digital-first self-installation program.
  • Integrated and developed SMS touchpoints to reduce friction in the customer journey.

Product Experience

Building and refining digital experiences for enhanced user engagement.

  • Built and launched Anyplace TV (web, apps).
  • Managed UI/UX teams focusing on digital experiences (TV, web, apps).
  • Leveraged heuristic methodologies and analytics to improve digital buy flows for cable services.
  • Established a digital merchandising framework for content on Ignite TV.
  • Built and launched the MyWiFi customer-facing app for home WiFi management.

Product Management

Driving content engagement and strategic partnerships through digital innovation.

  • Established a content calendar with integrated merchandising and marketing for omni-channel sell-through.
  • Introduced browser technology into STBs to improve performance and function
  • Integrated promotions with Netflix (digital integration).

Wireless Marketing

Achieving market leadership through strategic digital marketing campaigns.

  • Ran quarterly wireless campaigns for the Rogers brand, achieving market-leading acquisitions with integrated media strategies (social, search, SEO, SMS, iSMS, BYOD).
  • Led marketing for Chatr, improving core KPIs and establishing digital-focused Customer Base Management (CBM).
  • Managed end-to-end consumer-facing systems integration.

Small Fidelity Devices

Developing innovative startup concepts with digital at the core.

  • Mobile Application (R11.FM): Developed a local digital radio service prototype (internet radio, local content, premium radio).
  • Ecommerce: Built a Shopify mobile accessories store prototype, validating order-to-cash.

Freeplay Energy

Driving sales and digital distribution in North America.

  • Served as VP of North America, overseeing sales, marketing, distribution, channels, digital, and e-commerce.
  • Implemented a new website with Google and Salesforce integration, building digital distribution on platforms like Amazon.

Shaw Communications

Pioneering on-demand digital content delivery.

  • Led the team that built and launched Shaw On Demand with web ordering integration, resulting in the most profitable launch in Canada.

Microsoft

Xbox

Building a strong online gaming community.  Building Xbox.ca.

  • Built and launched Xbox.ca, launched Xbox Live, and established strong engagement between the online gaming service and website.

bCentral (SaaS)

Product managing digital marketing tools.

  • Product managed digital marketing tools, including email list building and search optimization.

Webhelp

Establishing a foothold in eCRM with a human-assisted search engine.

  • Responsible for a human-assisted search engine and establishing a foothold in the eCRM market during the early days of search.