Marketing

The primary use case for Marketing is centered around driving traffic to your website, building a relationship with your prospects, converting them to purchase, and then trying to get them to buy again.  

The most sustainable way to get traffic to your website it to build your webpages properly and let the search engine indexing naturally rank you - organically.  

If you compete in highly competitive categories - paid advertising is usually required - but should only be actioned if your value proposition is working and you can scale a sustained investment as a recurring cost of your business.

In the e-commerce realm - email, flows, and automations are all necessary and table stakes in order to compete against the large retailers like Amazon.

Part of the reason why they are table stakes:

Email and SMS are owned media.  Email is critical for managing brand engagement.  SMS is a required engine for shipping notifications on mobile. 

Learn more about Automation Examples 

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